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Descriptor Details

  • Descriptor Title
    Introduction to Public Relations
  • C-ID Number
    150
  • Units
    3.0
  • Hours
    0000
  • Date of Last Revision
    10/12/2017 04:44:05 PM PDT

General Description

Principles, history and development, and professional practice of modern public relations. Includes concepts of planning and executing effective communication strategies, including message design and distribution, for any organization

Prerequisites

No information provided

Corequisites

No information provided

Advisories

No information provided

Content

  • What is public relations?
  • History of public relations
  • Growth as a profession
  • Career options
  • Campaign planning
  • Publics and target audiences
  • Communication measurement
  • Ethics and legal aspects of public relations
  • Events and promotions
  • Writing news releases
  • Integration and interaction with mainstream media
  • Integration and interaction with social media
  • Case studies

Lab Activities

No information provided

Objectives

At the conclusion of this course, the student should be able to:

  • Demonstrate knowledge regarding the role and function of contemporary public relations in today’s society and in the global economy
  • Demonstrate knowledge of the history and growth of public relations
  • Demonstrate knowledge of the range of public relations careers available in today’s contemporary practice
  • Demonstrate the basic process of public relations research planning, communication, and evaluation; apply this to various situations
  • Write news releases
  • Define publics and target audiences
  • Formulate effective public relations campaigns; identify multiple strategies. 
  • Analyze legal and ethical situations

Evaluation Methods

Quizzes/Exams
Projects
Group Work
Critiques; peer critiques
Professional protocol (meeting deadlines, attendance, adherence to ethics)

Textbooks

Wilcox, Dennis. Public Relations: Strategies and Tactics. Allyn & Bacon

Carden, Zapala. Public Relations Writing Worktext: A Practical Guide for the Profession. Routledge

Newsom, Doug et al. Cengage Advantage Books. This is PR: The Realities of Public Relations. Wadsworth Publishing

Lattimore, Dan et al. Public Relations: The Profession and the Practice. McGraw-Hill

Descriptor Administration

  • Public Review Needed
    No
  • Next Descriptor Review
    No information provided
  • Resubmission Requirements for Courses
    No information provided
  • Resubmission Deadline
    No information provided
  • Comments

    No information provided

  • Notes

    No information provided

  • Keywords

    No information provided

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